Make your website work for your business.
Integrating your website with all of the other marketing you do is essential for businesses today.
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Further reading
The Landing Page
How to Create a Great Landing Page for Your Website.
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Where Should You Advertise?
There are hundreds of places you could advertise but what will work best for you?
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How do people read on screen?
Think about how you'd read a book or magazine. You'd start at the beginning and keep turning the pages wouldn't you?
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Before You Call a Website Designer...
Before you launch into your Internet adventure, you need to determine what kind of website you need and what your site is supposed to do.
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Business Blogging
The blogging movement is picking up speed as businesses begin to realize the benefits of blogging. Discover what a business blog can do for you.
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Ecommerce guide
The design and usability of your web site is fundamental in converting your web site visitor into a purchasing customer.
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eCommerce shop tips
12 Ways to Improve Your Checkout Process. Online marketers' best practices for minimizing shopping cart abandonment.
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Email marketing strategy
Developing an Email Marketing Plan. Thinking about making email a major component of your marketing and communications efforts? Put together a strategy first.
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Internet Marketing Strategy
Internet Marketing Strategy: Why is it Important?
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Web metrics
The Internet provides an unparalleled opportunity to specifically measure how a customer interacts with a business. Learn how to use Web Metrics To Analyze Visitor Behavior.
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UK SMEs Failing To Capitalise On Blogosphere
Many SMEs understand the potential business benefits that running a blog on their website could bring, but are failing to put this awareness into action and create one.
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Design your website with increased ROI
Make the time, money, and effort you've spent developing your online marketing pay off. Design a website that gets visitors to take action.
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