Business Blogging
The blogging movement is picking up speed as businesses begin to realize the benefits of blogging. Discover what a business blog can do for you.
What is a Blog?
According to Pyra Labs Blogger, "A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically—like a what's new page or a journal." The term is actually weblogs coined by Jorn Barger in 1997.
The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to to millions.
Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers.
What does Blogging Provide to Small Business?
- Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as, Movable Type, Blogger.com and Typepad all offer easy blogging tools to get started.
- Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.
- Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
- Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.
How to set up your business Blog
Well you can do it for your self, or if you want a slightly more custom blog you can ask us to help you. Setting you a Blog is easy and it may just be the best thing you did.
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