We believe that when you make an investment in marketing, you need to be able to measure, to gauge whether it is successful or not. When we create and drive an internet strategy for you, we put systems in place so that you can actually see the return you are getting on your investment. Whether it is in terms of increased sales, enquiries or the number of people that have responded to a campaign, we provide reports for you so you can see what you are getting for your money.
Site statistics
Our monthly web statistics report is a summary of all the activity on your website. Designed to be easy to read, with clear graphics showing the activity on your site, this report shows the number of visitors, what they have been looking at (particular product pages or press releases for example) how they found your website and much more! If you want a live view, then you can simply log into your control panel and view the live information, and see who’s looking at your site at that very moment!
Web Metrics
Our advanced statistical package provides in-depth data about visitors to your website. Using our advanced web metrics software we measure and track user paths through the site, building up patterns and relationships. These patterns which are based on demographics help us create unique message for your different user groups and profiles. This profiling allows us to target more accurately visitors to you website and help you turn more visitors into customers.
Measuring ROI
If you chose to implement a pay per click campaign or invest in advertising or affiliate marketing we can accurately measure the return on investment that you have made. This approach allows you to spend you advertising budget efficiently and give you key data including cost of lead generation.
Email Marketing
If you choose to run an email marketing campaign with us, immediately after the campaign has been sent you can log in and view your campaign results real-time, through your control panel. Designed to be easy to read, with clear graphics, these reports show the number people who have read your email campaign but more importantly, they show who has responded. These reports also show any new subscribers to your mailing list, and any un-subscribers (see email marketing for more information). Through these reports you can easily measure the level of interest of your readers and see and how responsive they are to your offerings.
Arrange a FREE informal meeting today
If you’d like to discuss your project with us, we’d love to bring some ideas to the table. To arrange a short meeting please complete the short form below or if you would prefer, you can call us directly on 01926 40 77 66
